Outloud Music Festival
Creative Director/Art Director
Identity, Design, Marketing, Social
OUTLOUD @ WeHo Pride is the flagship music festival and concert experience of WeHo Pride Weekend, returning to West Hollywood Park with a star-studded, high-energy line-up celebrating and advocating for queer voices in music, kicking off Pride Season.
2024: OUTLOUD Music Festival At WeHo Pride
2024 BRAND UPDATE:
There’s nothing better than the moment you get to see your favorite artists perform. The world fades away, the sound envelops your body, and your experience is uniquely yours. We have focused all of our design elements to isolate that moment, and bring it to our audience.
2023: OUTLOUD at WEHO PRIDE
PRE-LINEUP PHASE:
The 2023 Pre-Launch Phase of OUTLOUD @ WeHo Pride needed to inspire excitement, stir nostalgia, and introduce the public to all new branding.
Luckily, we had the foresight to art direct the 2022 photographers in the new brand direction: younger, fresher, and full of electric queer energy. We took those photos and developed a process to give the final images a haziness that evoked a feeling of community and nostalgia over a specific memory.
In order to drive engagement on social we announced the dates, revealed the new brand, and began posting previously unreleased photos and videos from the previous year. Finally, we asked, “Who do you wanna see rock WeHo this year?” Although we only had slightly over 6,000 followers at the time, the post garnered over 1,000 comments, was shared over 600 times, and collected over 5,700 impressions without boosting or ad money.
2023 LINEUP LAUNCH + ARTIST CARDS:
With an exclusive release from Rolling Stone followed by every artist posting the lineup to their socials, and a cohesive campaign explaining ticketing tiers and encouraging our audience to buy early, we made a lot of noise.
2023: SUMMERTRAMP INGEGRATION
SUMMERTRAMP INTEGRATION:
More info coming soon.
